“The key is always people inspiring other people to action, and action is always at the heart of a great adventure.”
Based on the following article http://www.forbes.com/sites/chrissmith/2012/05/02/extreme-sports-are-conquering-a-new-frontier-your-living-room/
This article was an interesting read on how more and more agencies are looking towards Extreme Sports as an avenue for marketing. Unilever recently started a ad camping called the masters of movement, featuring snowboards, rock climbers and mountain bikers pushing their bodies to the limit.
Aaron Calloway the senior Brand Building Manager at Unilever says that action sports are participatory in nature and therefore more engaging. He states “you can’t go play baseball for an MLB team, but you can go climb a mountain.” These forms of advertising have a sense of wonder and inspiration. Seeing someone do something out of the ordinary and dangerous to me is so much more engaging then someone hitting a baseball or catching a football.
This rapidly growing fan base will soon get the attention it deserves as more and more athletes are getting big time sponsorships and advertisement deals, rather than just planting a sticker on a helmet and calling it a day.